Choose an advertisement of any type and deconstruct it.

Choose an advertisement of any type and deconstruct it. What is the product and how does the
advertiser make it appealing to their target audience. Finally, determine whether or not the ad is
effective and why. Make note of how products are presented in the ad: is the ad about only the
product’s specifications or is it selling a lifestyle?
You must include a link to the ad at the end of the paper so that I can view it.
The analysis should be written in essay-paragraph format, double-spaced, and in Times New
Roman 12 point font. Two points will be taken off for each formatting error. It must be at least
two pages in length. Do not use personal pronouns such as “I” and “me.”
Your paper should be structured as follows:
– Introductory paragraph (giving the brand or company of the ad, its product, a general
summary of it and the main message of the ad that you will later elaborate on within the
paper)
– Body paragraphs (each paragraph deals with a different aspect of the ad, such as separate
paragraphs for each key point, etc.)
– A strong conclusion paragraph (reiterate the message of the ad, the key points, and
whether or not they are effective using interpretive skill)

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