What were your motivations to enroll in an online graduate program? -

Consumer Decision-Making Process Situational influences influence consumer decision making and, subsequently, behavior. Those influences include physical and social surroundings, time constraints, task definitions, and antecedent states. You will begin the assignment by reflecting on your decision to return to college and explore steps and influences in the decisions to study online. By applying knowledge of the consumer decision-making process and factors that influence decisions, you will create a digital brochure to market one of the educational institutions from your SWOT analysis in assignment two. Create a digital brochure. Use APA format for references and in-text citations. Follow the directions to create and submit your final brochure. Step 1. Reflect Think back when you were researching colleges for the degree you are working on now. What were your motivations to enroll in an online graduate program? Step 2. Assess Reflect back to that process and answer these questions: Did you follow the consumer decision-making process? How so? How can the information be used to market one of the educational institutions from your SWOT analysis in assignment two? Digital Learning Connections icon Step 3. Create Create a digital brochure using free online software such as the examples on the Learning Objects page. The brochure should market one of the higher education institutions from your SWOT Analysis in assignment two. Organize the content to support a student’s decision-making process. Tailor the content to appeal to prospective students with perspectives similar to yours. Also, revisit the institutions mission statement as you design this brochure. Step 4. Submit Submit your brochure as a PDF.