Once you have developed an understanding of Chatime, you are to produce a 1-page document that addresses all of the following questions:
(a) Describe the consumer profile of ONE (1) segment of the market that is most likely to buy a Chatime bubble tea, based on your research about Chatime. Make sure that you use all of the four main consumer segmentation variables when describing your chosen segment. At the top of the page, include a title (of no more than four words) that best summarizes your selected customer segment. Your page should also include an image of your choice to depict your selected customer segment. (20 marks)
(b) Using any TWO (2) of the “4Ps” (marketing mix), describe in detail how the marketers of Chatime could appeal to the segment that you outlined in part (a) of this question. (20 marks)
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