1. One team video says that you can’t have Lightning without Thunder. How does the team focus on fans? How does that relate to the concept of customer satisfaction?
2. Visit the team website at www.nhl.com/lightningLinks to an external site. to better understand its community programs. Which of the programs do you like best?
3. How does Vinik’s ownership and the team’s management compare to your favorite team?(I AM A FLORIDA PANTHERS FAN)
4. Search #DistantThunder for fan stories. What value does the team provide to these fans? Is it worth focusing on distant fans?
5. Discuss the fandom ladder in terms of customer satisfaction and customer loyalty.
6. Sports teams are high in experiential qualities. How do the Bolts create experiences? Compare and contrast your favorite team.
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