Think about digital marketing activities in relation to your own organisation or another organisation of your choice. -

Please use the assessment criterias below for the topic:
– Buyer Persona (20%)
– Business Model Canvas (20%)
– Buyer Persona Spring (20%)
– Gantt Chart (20%)
– Risk assessment (20%)

Think about digital marketing activities in relation to your own organisation or another organisation of your choice. This could be a real organisation that you work for or have worked for in the past or it could be a new business idea that you would like to develop – your own start-up! Key to selecting a good organisation is that you are interested in what they do or how they do their current marketing and that you could help them to improve their current practices. It can be an individual – for example, you can use your personal branding online as a case study, if you are operating as a sole trader or freelancer. For example, if you are a freelance management consultant and would like to project yourself more professionally online you could use this report to develop your personal Digital Marketing Strategy.

Introduce the organisation and its business model using one of the products or services which lends itself to digital marketing activities. For an existing organisation – review its operations; if you are using a start-up – review operation of a competitor; and propose a new digital marketing strategy for your organisation. For this strategy, outline a buyer persona – based on secondary research where possible. Propose the key components of digital marketing strategy using the Buyer Persona Spring notation. Outline the process you would take to implement this strategy using a realistic Gantt Chart and Risk Assessment. Based on your buyer persona insights review the Business Model Canvas and if necessary show how you would change the current business model to introduce more customer centricity. Feel free to make assumptions, such as costs where needed, and state these in the appendix as required.