Provide a brief overview of the organization that you have selected to audit. -

Your strategic audit should contain the following sections (headings) based on the items required and described in your syllabus: 1. Introduction 2. Organizational Overview  provide a brief overview of the organization that you have selected to audit. 3. Leadership  discuss the leadership of the organization using the questions asked in Activity One of Unit Two 1. Who are the key leaders, backgrounds and accomplishments 2. Values and vision 3. How did they translate these values and vision into strategies for the organization 4. What criteria do you think these leaders used when making strategic decisions. 4. PESTLE Analysis  conduct a PESTLE analysis of the organization using the material in Unit Three. 5. Strategic Resources  discuss the strategic resources available to the organization using the Sustainable Competitive Advantage assessment shown on page 13 of your course pack Resource Valuable? Rare? Costly to imitate? Exploited by the organization? Competitive implication #1 No Competitive disadvantage #2 Yes No Competitive parity #3 yes yes No Temporary competitive advantage #4 yes yes yes No Unexploited competitive advantage yes yes yes yes Sustained competitive advantage For this table you assess potential strategic resources against each of the criteria ( 6. Conduct a SWOT analysis for the organization using material in Unit Four: • Strengths, weaknesses, opportunities and threats 7. Generic and Corporate Strategies  Identify and assess/analyze the generic strategy being used by the organization using material from Unit Five: source of competitive advantage (cost or uniqueness) and scope of operations (broad or focused) • Identify and assess/analyze the corporate strategies being used by your company eg concentration (market penetration, market development and product development); horizontal and vertical (backward and forward) integration (acquisitions and mergers); diversification etc. 6. Strategy Execution  discuss the execution of strategies by the organization  provide recommendations as to how the organization should respond to competition in their industry using material from Unit Six. 7. Contemporary and Emerging Challenges (this is your conclusion to the paper)  discuss the contemporary and emerging challenges facing the organization and your recommendations as to how the management of the company should respond to them in an ethical and socially responsible manner. the company is uber. Mastering Strategic Management – 1st Canadian Edition